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Posts archive for: May, 2007
  • How Old Are You?

    Split into 4 parts.

    It's really easy to look back and laugh. And I did. This PIF is really, really funny, for all the wrong reasons. It can't have seemed so phoney then as it does now.

    I would have thought that 'the youth' of the day might have taken this movie a little more seriously than I would have if I had seen it when I was 14, listening to ones elders wuld have been a more respected value back in the day.. but the bad lip synching would have made me chuckle regardless, I'm sure.

    Essentially this PIF is all about going through puberty, and not acting like a child any more. And one thing has remained constant it seems... that adolescents really don't want to be treated like children, so I'm sure this film would have been successful in getting across its message in that respect. I find it odd though that it would have been deemed neccessary to literally tell young people to grow up, instead of letting it happen naturally. Maybe the same happens with todays programming on television, just in a more covert way.

    The story here is particularly poor. I can't see this ever happening. The kid is going to voluntarily rate the age of his attitude? Didn't take much persuading, did he? And no backchat to the smarmy janitor? My times have changed.

    I keep seeing more and more constants with each of these films. None of them apart from the one about gossip are from a female perspective. And even the 'Gossip' PIF had a male voiceover.

  • Drag Racing

    Split into 5 parts.

    This film preaches many of the same messages as the drunk driving public information film that was commented on earlier. It shares many similarities, most obviously that it is aimed at teen drivers. Young people seem to be targetted frequently in a lot of these films, showing that young people have been considered a problem since forever. Also notice another war reference, as we have seen in previous films. Here, the narrator claims that more deraths had occured on the road up until that point than had been killed in the Korean War. Obviously this number would have multiplied enormously since then.. so much that the number would be incomparable.

    Another thing I have noticed that links these films is that they almost always have a story. At that point the medium of the documentary film had not yet been popularised, and so a (now) cheesy backstory is used to hook the attention of the viewer, like a soap opera. Not until around the time that the 'Skateboard Sense' PIF was made did these standards change.

    Also notice that in this instance death is used as a tool to shock, as we have seen previously. Plus, another authority figure plays a roll. Sometimes it's a headteacher, this time it's a policeman. The same generic values continuously occur in these early PIF's.

    Finally, I would like to say that it was nice to see Tom Hanks in this movie, if only briefly. He is surely younger than his years. ;-)

  • How To Date

    Split into 4 parts.

    I love in this video how the guy manages to choose the scariest girl I have ever seen for his first date. She is terrifying, in my opinion. Even more terrifying, is that there was an instructional video on how to date.

    If I was a teenager at the time that this was shown, and I had seen this film, I would have been quaking in my boots. This makes girls seem awfully scary and difficult to please. Also, according to PIF, looks come first, and then a decent honest guy will judge the girls personality afterwards. No wonder my grandparents are a little backwards if this is the sort of thing they were made to watch when they were dating.

    As always, you must take into account that this was a different time, and attitudes were a little different, but there's a limit. The film is completely shot from the male perspective, so one has to assume that it was made for boys, and the pressure they must have been under to act like they're 'normal' and so as to not displease their lady surely was immense, if this video is anything to go by.

  • Gossip

    Split into 7 (!) parts due to the university network not allowing uploads over 10mb.

    I find this public information film from the late 1950's to be quite perplexing. For some reason, it solely warns against the dangers of gossip of all things. That's right, gossip. Not the dangers of carrying offensive weapons, the dangers posed by muggers or the dangers of crossing the road, but the dangers of gossip. Now maybe it was a more innocent time, or maybe I'm missing the point, but I don't really understand why effort was put into creating a film about gossip.

    Surely it only makes people paranoid and untrustful of others to say that gossip could be so destructive? I mean, the girl was going to have to leave school just because someone started a rumour that she might have fooled about with some random jock.. my, how times must have changed.

    Or maybe the film was produced with the point in mind of scaring people into being more careful around others. Scare the viewer into not trusting others with idle gossip about themselves, and maybe the viewer won't trust people with bigger information. I know I go back to this repeatedly, and maybe I'm wrong, but I think that most of these films are masked propaganda, this one being a prime example. Why else would one make a film like this?

    This particular film is a great example of the very traditional public information film... the kind of public information film that is frequently parodied. Note the very austere narration, supplied to us by the amazing headteacher that manages to save the day, and save a pupil from expulsion (because she *may* be a slag, you see), and the rampant sexism on display from the beginning until the end. 

    Times may have been different then, but it goes to show just how much women were treated as second class just fifty years ago. But bless them, they try their hardest not to be sexist. The myth that it's only women that gossip is sensationally broken.

    The very end of the film says it all really. 'See no evil, hear no evil, speak no evil.' From that alone I sense that this film isn't as innocent as it makes out to be.

  • Skateboard Sense

    Split into 4 parts due to the university network not allowing uploads over 10mb.

    This public information film, from the late 1960's informs the viewer of how to safely skateboard, to both protect them and those around them.

    This is one of the only PIF's that I found to be relatively non-patronising and not filled with propaganda, though there is a small amount there, the purpose of the film appears to be just to inform of how to skate safely as opposed to other hidden agenda's. Also, the film is really quite well shot, with some nice camera-angles and direction.

    The narration from the super-cool skating expert could still be used today, such is his tone and presentation. The guy actually looks a little like some skaters that are around currently, and his tricks are quite impressive considering how young skateboarding must have been at the time. It's nice to finally see one of these films that doesn't treat the viewer like a complete and utter imbecile. I must also add that skateboards in the late 60's were FUNKY.

    The entire film is very progressive in that it features great direction (the first person shots are cool), the editing is quick enough to still hold the attention of its target audience today, and theres even some blood and guts! (Well, a bloody hand. Probably ketchup.)

    Having said this, there are still a couple of dubious moments that even a calm and casual narrator can't mask entirely. Particularly when he claims that 'everyone will hate you' if you skate where other people are. My cynical mind also thinks that part of the purpose of this film was to try and get skaters from under peoples feet by getting them off the streets. Plus, it's funny how you fall over completely differently if you're wearing the correct safety equipment.

  • Accidents Don't Just Happen

    Split into 5 parts due to the university network not allowing uploads over 10mb.

    This public information film really makes me laugh, and it shocks me too, in many ways. If there was ever a prime example of these PIF's being used as covert propaganda, this is it.

    The far-too-casual-for-such-talk voiceover claims that 10 times the people have been killed in accidents in comparison to the amount of US soldier killed in wars.. a flippant claim if ever I heard one. How can that comparison even be made? an 'accident' is slightly different, in that it is generally unexpected - for example, you don't see an accident coming, but once it has happened it is an accident. Comparing this to a series of wars is odd. I found this to be a strange comparison indeed.. Okay, it wasn't so long after the second world war, so maybe the writers of the film were in such a mindset, but it is still extremely tenuous. Or, it's propaganda. Maybe a little from column A, and a little from column B...

    The amount of flippant talk in the voiceover for this film concerned me in particular. Considering the (supposed) point of the film was to make the public aware of potential accidents, one would think that the narration could be more... precise? For example, he talks about the amount of money spent repairing accidents every year, and then quotes some seemingly random figure, before adding 'or something like that.' Who is this guy supposed to be speaking for?

    In contemporary American television there is undeniably a lot of spood-feeding from the broadcasters to the audience, and it's not surprising when looking back at old footage such as this- American audiences have clearly grown up being spoonfed information from the television. Particularly, when the narrator gives us a highly scientific explanation as to how accidents happen... the signals in the brain 'get mixed up', and this is called an 'accident', apparently.

    Finally, the funniest and most disturbing part of this clip is when the narrator is talking about the (hopefully) fictional family he went to visit. To illustrate a bad family set-up, with accidents waiting to happen, he talks about 'the fat wife'. And when the family have gotten their act together? The wife is thin! I wonder if it's possible to say such things today on America's ultra-conservative television networks?

    The point of the PIF is that one should take more care to prevent accidents from occuring, but it goes about it in the wrong way, even for the time in which it was shown, in my opinion.

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